Mezzo Studios commissioned Liquid Studios
to animate Terrified Turkey, an in-store character
for a Cost Cutters.
The advert called for 4 short loopable reaction
shots of the Turkey character which could later be composited
with pre-shot in-store footage and other 3D animation which
was to be supplied by Peppiate Sharpe. Due to the fact that
turkey was a recognisable part of Cost Cutters
in store advertising, it was important to keep the same look
and feel for the character, whilst modifying it sufficiently
to meet the short deadline requirements of the job.
Macromedia Flash was used to colour and
animate the drawn animation cells for all 4 sequences. This
allowed Liquid to deliver the final animation within the 3
day timeline they had been given. The finished commercial
was edited by Mezzo Studios.
You can see a small sample from the final
advert on our showreel, which you can download here.