Mezzo Studios commissioned Liquid to provide
over 2 minutes of lip-synced character animation, featuring
ASDAs new colleague mascot 'Ben-E-Fit'.
The animation, which allowed colleagues
to vote on a name for the character, featured a mix of 2D
and 3D animation.
This seamless blending of the two mediums
along with a new approach to building animated 'kits' allowed
Liquid to turn all the sequences around in a record 2 week
The sequence was completed using a
mixture of different sofware inlcuding flash, aftereffects,
softimage and photoshop.
with the results... frankly amazed at the quality consideriong
the very short production timeline we gave them'
Sue Underwood - Producer,
you can see a short clip from this animation