Dr Carefrees Casebook was designed
as a training pack for Norwebs in store sales staff.
It consisted of a 20 minute training video and accompanying
booklet, both aimed at providing insight into selling extended
warranties to customers. Due to the complexity of the techniques
explained in the pack, an animated character was to sell
the concepts to the staff.
Liquid produced the designs for both the
character and set, and kept a close involvement
right though the model making stage, even building large protions
of the set. The final character - Dr Carefree - was a psychiatrist,
talking to an invisible Sigmund. The voice explained
the sales concepts and allowed Dr Carefree to understand
the customers brain.
The animation was stop-motion, The Dr Carefree
model was built by Figure Productions and the stop-motion
performed by Hammerhead Productions. Editing, Script and Direction
were by Darren Sugden, head of Norwebs Audio Visual
You can see a sample of this video in our
showreel, which you can download here.