Mezzo Studios commissioned Liquid to provide over 2 minutes of lip-synced character animation, featuring ASDAs new colleague mascot 'Ben-E-Fit'.

The animation, which allowed colleagues to vote on a name for the character, featured a mix of 2D and 3D animation.

This seamless blending of the two mediums along with a new approach to building animated 'kits' allowed Liquid to turn all the sequences around in a record 2 week period.

The sequence was completed using a mixture of different sofware inlcuding flash, aftereffects, softimage and photoshop.

'Very happy with the results... frankly amazed at the quality consideriong the very short production timeline we gave them'
Sue Underwood - Producer, Mezzo Studios

you can see a short clip from this animation here (approx 1.6meg)